When it comes to online advertising, Google Ads is one of the most popular choices. But how much should you be spending on this platform? And how can you make sure that your budget is effective? In this blog post, we will discuss some tips for setting up a Google Ads budget that works for your business. We’ll also look at some averages and give you an idea of how much you should expect to spend on this type of advertising.
When it comes to creating a budget for Google Ads, the first step is to think about your goals. What do you want to achieve with your advertising? Are you looking to increase brand awareness? Generate more leads? Make more sales? Once you know what your goals are, you can start to think about how much you’re willing to spend to achieve them.
Once you have an idea of your goals and your budget, you can start looking at some averages. According to Wordstream, the average cost-per-click (CPC) for Google Ads is $0.97. However, this number will vary depending on the industry and keywords that you’re targeting. The average CPC for competitive keywords can be as high as $50 or more.
If you’re working with a limited budget, you may want to focus on long-tail keywords. These are keywords that are less popular and have lower CPCs. You can also use negative keywords to help control your costs. Negative keywords allow you to exclude certain terms from your campaigns so that you don’t waste money on clicks from people who aren’t interested in what you’re selling.
Another way to control your costs is by setting a daily budget. This is the amount that you’re willing to spend on Google Ads each day. Once you reach your daily budget, your ads will stop running until the next day. You can adjust your daily budget at any time, but it’s important to remember that it takes time for changes to take effect. So, if you’re trying to cut costs, it’s best to make gradual changes rather than making drastic cuts all at once.
Finally, don’t forget to track your results. Google Ads provides a lot of data that you can use to see how your ads are performing. By tracking your results, you can see what’s working and what isn’t. This will help you make adjustments to your campaigns and ensure that you’re getting the most out of your Google Ads budget.
following these tips should help you create an effective Google Ads campaign that fits within your budget. Remember, there is no magic number when it comes to how much you should spend on this type of advertising. It all depends on your goals and your industry. So, take some time to experiment and find what works best for you. With a little trial and error, you should be able to find a budget that gives you the results you’re looking for.